Instant Match began as an electronic music label in Berlin, born from the creative connection between Rudi and Nabil — a bond that is as human as it is artistic, both deep and instinctive.

As the project evolved, fashion naturally became the next step, a way to explore a broader creative spectrum. This new chapter took shape through the connection with Lorette Boucher, Clara Elizondo Fernandez, and May Guélon — graduates of Fine Arts and Fashion Design.

Together, they immediately understood the essence of the project and envisioned a collection that reflects their vision while staying true to Instant Match’s core values.

This first line is built around sustainable, ethical, and comfortable pieces, handcrafted in Montpellier, in the south of France, using deadstock fabrics from luxury houses. Each piece, shaped by artisanal expertise, is designed to move seamlessly through different moments of life — from electrifying nights to captivating Sundays.